N!ck’s Swedish Ice Cream
UX/UI Audit | Research
Redesigned an on-brand coupon landing page for N!ck’s Swedish Ice Cream
N!ck’s is a Swedish-style, low-fat, low-calorie, and keto-friendly ice cream.
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Duration
1 month
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Tools
Figma
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My Role
UX/UI Designer
Before
Improve the UX and visual simplicity of whitespace that focuses visitors on the main CTA
Rearrange text hierarchy to reduce back and forth reading
Update colors to reflect current brand colors.
After
Implemented one headline as a “hook” to effectively engage visitors.
Made product name, N!ck’s, more prominent so users know which product to look for
Introduced branding on the landing page
Updated colors to reflect current brand colors.
Key characteristics that help make a landing page look great and convert well
UX Simplicity
Introduced brand messaging with text/visual hierarchy of “hook” messaging to users why their product is unique and why they’re different from other brands in the industry
Showed a balance between very colorful packaging and imagery with simple and clean sections to attract attention
Included a mixture of products on a blank background and some in different environments
Displayed the coupon above the fold in the hero
Visual and Psychological Aspects
Used ingredient icons as texture for background or along with imagery
Considered animated imagery to engage and excite users
Used value props as icons to build trust with customers
Social Proof /
Us vs. Them
We conveyed a feeling of trust by displaying widgets like trust badges, ratings, awards, or reviews
Included short and sweet PR testimonials from real users to help users understand the product just under the fold
Wireframes
Desktop Wireframe
Mobile Wireframe
High-Fidelity Landing Page Mockups
My Learnings
This was a fun project to work on because who doesn’t love ice cream?! The photography that was provided illicit that delicious and appealing vibe which illustrates the brand well. If I were given more time to work on this project, I would participate in usability testing to test our research findings and theories to help eliminate any bias which would give me more opportunities to design a better user experience in the future!